Research

PEER-REVIEWED ARTICLES.  BOOK CHAPTERS.  CONFERENCE SPEAKING

Authored Books

DiMarco, J. 2026. Product Innovation in Entrepreneurship. Thousand Oaks, Sage

DiMarco, J. 2025. Essential Mass Communication: Culture, Convergence, and Media Literacy. Hoboken, Wiley Blackwell. Produced Instructor decks and quizzes.

DiMarco, J. 2024. Mastering Resumes and Cover Letters. New York, PortfolioVillage.

DiMarco, J. 2022. The Resume, Cover Letter, Portfolio Handbook: A Comprehensive Guide for College Students and Job Seekers. New York, PortfolioVillage.

DiMarco, J. 2017. Communications Writing and Design: An Integrated Manual for Marketing, Advertising, and Public Relations. Hoboken: Wiley Blackwell, John Wiley & Sons. Produced Instructor decks, quizzes, PDF’s, and learning videos.

DiMarco, J. 2013. Career Power Skills: The Simple Guide to Researching Careers and Creating your Resume, Cover letter, Print Portfolio, E-Portfolio, and Online Web Portfolio. New York: Pearson Education. Produced online book companion site with exercises and downloadable templates.

DiMarco, J. 2010. Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques. Hoboken: John Wiley and Sons. -Produced 100 learning videos for the book companion website.

DiMarco, J. 2006. Web Portfolio Design and Applications. Hershey: Idea-Group.

DiMarco, J. (Ed) 2004. Computer Graphics and Multimedia: Applications, Problems, and Solutions.

Hershey: Idea-Group

Peer Reviewed Journal Articles and Book Chapters

DiMarco, J. 2025. Organizational Communication: Business Communication and Social Media. In SAGE Skills: Business. SAGE Publications, Inc., https://doi.org/10.4135/9781071982907

DiMarco, J. 2024. Marketing: Strategic Communication and Integrated Marketing. In Sage Business Skills Collection 2. SAGE Publications, Inc., https://doi.org/10.4135/9781071959336

DiMarco, J. 2024. Marketing: Marketing and Public Relations Overview. In Sage Business Skills Collection 2. Thousand Oaks, CA: SAGE Publications, Inc., https://doi.org/10.4135/9781071960738

DiMarco, J. 2023. PGA Tour Golf players and LIV Golf: communication and image repair strategies. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529620207

DiMarco J. 2023. The role of digital technologies in the development of the
Shape Stretch body stretching bar: a case study in product innovation and management resources. In Iandoli, L., & Gibaldi, C., Cases on Digital Entrepreneurship: How Digital Technologies Are Transforming the entrepreneurial process in existing businesses and start-ups. Edward Elgar Publishing.

DiMarco, J. 2023. Making the right moves? The NFL and diversity, equity, and inclusion in coach and executive hiring. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529617252

DiMarco, J., 2023. To publish or not to publish? SWOT analysis and image repair strategies in editorial decision making. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529619119

DiMarco, J. and Fasos, S. 2019. Resume content research across disciplines: An analysis of ProQuest from 1984-2018. The Electronic Library.  https://doi.org/10.1108/EL-07-2019-0175 

DiMarco, J. 2014. Using Andragogy and Bloom's Digital Taxonomy to Guide E-portfolio and Web Portfolio Development in Undergraduate courses. Effects of Information Capitalism and Globalization on Teaching and Learning. Adeoye, B. and Tomei, R. (Eds.) Hershey: IGI.

DiMarco, J. 2013. Implementing a website portal using portfoliovillage.com to evaluate professional credentials. In S. Wang & T. Hartsell (Eds.), Technology Integration and Foundations for Effective Leadership. Hershey: IGI.

DiMarco, J. 2010. Lexicon of Online and Distance Learning. Citations for the following terms: Learning management system, desktop publishing, digital literacy, digital imagery, subject matter expert, copyright, typography, typeface, web portfolio, and social constructivism. edited by L. Tomei. Rowan and Littlefield. (Invited work, distinguished contributing author)

DiMarco, J. 2009. Technical Communication in an Information Society. In The Encyclopedia of Information Science and Technology, Second Edition. edited by M. Khosrow-Pour. Hershey: Idea Group Reference. (Invited chapter)

DiMarco, J. 2008. Toward an Increase in Student Web Portfolios in New York Colleges and Universities. Information Communication Technologies for Enhanced Education and Learning: Advanced Applications and Developments, edited by L. Tomei (Ed). Hershey: Idea Group. (Invited chapter)

DiMarco, J. 2008. Examining Bloom’s Taxonomy and Peschl’s Modes of Knowing for Classification of Learning Objects on the PBS.org/teachersource Website. (ISKO) International Society of Knowledge Organization 2008 Conference Proceedings.

DiMarco, J. 2008. Teaching Computer Graphics and Multimedia: A Practical Overview. Multimedia Technologies: Concepts, Methodologies, Tools and Applications, edited by Syed Mahbubur Rahman (Ed). Hershey: Idea Group. 41-56. (Invited Chapter)

DiMarco, J. 2008. A Statewide Analysis of Student Web Portfolios in New York Colleges and Universities.  Information Communication Technologies: Concepts, Methodologies, Tools and Applications, edited by Craig Van Slyke (Ed). Hershey: Idea Group. 1655-1665. (Invited Chapter)

DiMarco, J. 2007. Women, Smoking and Edward Bernays in 1929 New York: A Case Study of Torches of Freedom. Conference Program, 2007 Researching NY Conference at SUNY Albany.

DiMarco, J. 2007. Web Portfolio Design for Teachers and Professors. Proceedings of the 2007 Information resources management Association International Conference. IGI Global.

DiMarco, J. 2007. A Statewide Analysis of Student Web Portfolios in New York Colleges and Universities. International Journal of Information and Communication Technology in Education. 3 (2).

DiMarco, J. 2004. An Overview of Teaching Computer Graphics and Multimedia. Computer Graphics and Multimedia: Applications, Problems, and Solutions, edited by J. DiMarco (Ed): Idea-Group. 1-23.

Conference Presentations - Featured Speaker & Presenter

4/2021, 3/2023, 11/2024, 10/2025 – A Professor’s Path To Patent and Trademark

Presented several sessions on pathways to product innovation, IP protection, and branding for students and faculty at St. John’s University.

4/2019-2025 – Massapequa High School Career Day - Speaker, Massapequa, NY

Spoke to 500 high schools’ students on careers, learning, creativity, and happiness.

3/2017 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: How to  use Design Thinking to Elevate Your Work and Thinking.

3/2016 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: Ten Creative Ideas to Change Your Design Vision.

 3/2015 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: Creativity 101: Integrating Higher Level Learning Objectives into learning projects.

3/2014 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: Professional Portfolio Primer: Build, Brand, and Empower your Career.

3/2013 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: In Your Interface: The Style of Type, Graphics, Media, and Composition.

3/2012 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: Design for Communication: Strategies for E-Learning Professionals.

10/2011 - Campus Technology Forum, (Campus Technology Magazine), Long Beach, California.

Presentation Title: E-portfolios and Web portfolios: Advantages, Obstacles, and Solutions to Implementation.

3/2011 - Learning Solutions Conference (E-Learning Guild), Orlando, Florida.

Presentation Title: Building Andragogy into E-learning: Exploring Adult Learning Experiences.

Morning Discussion Moderator: Design and e-learning, Strategies and tips.

8/2008 - (ISKO) International Society of Knowledge Organization Conference: Montreal, Canada.

Paper Title:  Examining Bloom’s Taxonomy and Peschl’s Modes of Knowing for Classification of Learning Objects on the PBS.org/teachersource Website

11/2007 - Researching New York Conference: SUNY Albany, Albany, NY.

Women, Smoking and Edward Bernays in 1929 New York: A Case Study of the Torches of Freedom campaign. Conference Theme: Power and Politics in New York State.

5/2007 - IRMA International Conference: Session Moderator. Managing Worldwide Operations and Communications with Information Technology. Vancouver, British Columbia, Canada.

Paper Title: Web Portfolio Design for Teachers and Professors.

10/2002 - Syllabus Magazine-Campus Technology Fall 2002 Conference, Boston, MA.

Presentation Title:  Web Portfolios for Students and Instructors

Conference Theme: New Media and IT Choices for Higher Education